Our MISSION
It is our mission to demonstrate the diversity of the world of beer with our exceptional and creative beers. We invite you to Bayreuth to experience our passion for beer and to become our friend!
Let us take you on a journey through the exciting world of beer and discover the passion that has been guiding our brewer family, our staff and friends for four generations. Our passion has the diversity and the quality of good beer at its center. Running our brewery as a family business is something that is close to our heart.
That's why we put our trust in colleagues who like working with us and who can excite beer lovers with their enthusiasm. "It's simply more fun with us!" is not just a motto, it's our promise.
We feel obliged to the standards of the Purity Law - we can show you the diversity of flavors that can be achieved with hand-picked ingredients, know-how and instinctive feeling!
learn about the art of brewingTo friendship!
At Maisel & Friends friendship, togetherness and sense of community are major issues. Inviting brewer friends and epicureans to initiate creative processes is a core value of our "friends" philosophy. We are not interested in competing enviously but in cooperating, and what unites us is the passion for beer and enjoyment! That's why friends visit us to celebrate festivals with us or to brew with us – either as creative mastermind for one of our Signature beers or together with other brewers and beer maniacs for our Limited beers series.
Visit us and experience our philosophy
Our aim is to make Maisel & Friends a center of attraction for beer enthusists from around the world. There is no other place like Bayreuth, our home, were our love for detail and our world of lived values can be experienced in a better way. Honest craftsmanship and a lived culture of enjoyment are the foundation for our family tradition. Experience four generations of beer brewing history filled with innovation and creativity and experience our passion for handicraft and enjoyment!
There is a lot to discover in our brewery and it's really convenient: All attractions are located close to each other. No matter if you go on a tour of our World of beer Experience, enjoy a yummy dinner at Liebesbier, buy a bag of coffee for your home at the Crazy Sheep KaffeeManufaktur , take part in a beer tasting, browse the Beer Shop for unconventional beers or rest your head in a bed at the Liebesbier Urban Art Hotel after an eventful day - you will definitely spend a great time here.
We are looking forward to your visit!
